Question 1

What is Generative Engine Optimization (GEO)?

Accepted Answer

Generative Engine Optimization (GEO) is the practice of optimizing your brand and content to appear in AI-generated responses from platforms like ChatGPT, Claude, Perplexity, and Google AI Overviews. Unlike traditional SEO which focuses on ranking in search results, GEO focuses on getting your brand mentioned and cited when AI assistants answer user questions.

Question 2

How does Geonimo track AI visibility?

Accepted Answer

Geonimo monitors your brand's presence across major AI platforms by running thousands of relevant prompts daily. We track when and how AI models mention your brand, analyze the sentiment of those mentions, identify which sources AI models cite, and compare your visibility against competitors. Our platform provides a comprehensive visibility score and actionable insights to improve your AI search presence.

Question 3

Which AI platforms does Geonimo monitor?

Accepted Answer

Geonimo monitors all major AI platforms including ChatGPT (GPT-4), Claude (Anthropic), Perplexity AI, Google AI Overviews (formerly Bard), and Gemini. We continuously add new AI platforms as they become relevant for brand visibility.

Question 4

What is an AI visibility score?

Accepted Answer

An AI visibility score is a composite metric that measures how prominently your brand appears in AI-generated responses. It takes into account mention frequency, position within responses (being mentioned first vs last), sentiment (positive, neutral, negative), and the quality of sources citing your brand. A higher score indicates stronger brand presence in AI search.

Question 5

How is GEO different from SEO?

Accepted Answer

While SEO (Search Engine Optimization) focuses on ranking your website in traditional search results like Google, GEO (Generative Engine Optimization) focuses on getting your brand mentioned in AI-generated answers. SEO drives clicks to your website; GEO makes your brand the answer that AI assistants recommend. Both are important, but GEO addresses the growing shift toward AI-powered search.

Question 6

What is share of voice in AI search?

Accepted Answer

Share of voice in AI search measures how often your brand is mentioned compared to competitors when AI assistants answer relevant industry questions. If AI mentions your brand in 30 out of 100 relevant queries, your share of voice is 30%. Geonimo tracks this metric to help you understand your competitive position in AI-generated conversations.

Question 7

How can I improve my brand's AI visibility?

Accepted Answer

To improve AI visibility: 1) Create comprehensive, authoritative content that answers common questions in your industry, 2) Build citations on high-authority websites that AI models trust, 3) Use structured data and clear formatting, 4) Ensure consistent brand information across the web, 5) Monitor your visibility with tools like Geonimo and optimize based on data-driven insights.

Question 8

What are citation sources in AI responses?

Accepted Answer

Citation sources are the websites and publications that AI models reference when generating answers. AI platforms like Perplexity explicitly show sources, while others like ChatGPT draw from their training data. Geonimo identifies which sources are most frequently cited in your industry, helping you prioritize PR and content partnerships with high-impact publications.

Question 9

How often does Geonimo analyze AI responses?

Accepted Answer

Geonimo runs automated analysis daily, querying AI platforms with your tracked prompts and analyzing the responses for brand mentions, sentiment, and citations. New users see their first results within minutes, and ongoing monitoring ensures you always have up-to-date visibility data.

Question 10

Can I track competitor visibility in AI search?

Accepted Answer

Yes, Geonimo provides comprehensive competitor tracking. You can monitor how often competitors are mentioned in AI responses, compare your share of voice against theirs, analyze which sources cite them, and identify content gaps where competitors are visible but you are not. This competitive intelligence helps you prioritize your GEO strategy.